Google & Meta Ads
Data-driven paid search and social campaigns engineered to acquire high-intent customers with predictable unit economics.
Executive Summary
Overview & Impact
Google & Meta Ads management is the strategic execution, creative development, and algorithmic optimization of paid acquisition across Google Search, YouTube, Instagram, and Facebook. It unifies server-side tracking, creative iteration, and landing page conversion to drive scalable customer acquisition.
Wasted ad spend stems from disjointed targeting, tired creative, and leaky landing pages. Vexsio connects media buying directly to landing page optimization and revenue tracking. We deploy rapid creative testing frameworks, first-party data signals, and Conversion API (CAPI) setups that feed accurate conversion values back into ad algorithms.
What's included
Everything the engagement covers.
Conversion API (CAPI) & Server Tracking
Bypass ad blockers and iOS tracking limits with server-side event tracking for reliable attribution.
High-Velocity Creative Testing
Systematic testing of visual angles, hooks, copy frameworks, and video formats every single week.
Full-Funnel Intent Segmentation
Capturing bottom-funnel search intent on Google while scaling cold audience demand on Meta.
Dedicated Landing Page Design
Custom-built, high-speed landing pages tailored specifically to each campaign audience.
Our process
How google & meta ads gets delivered.
A structured roadmap from discovery to live deployment with transparent sprint reviews.
- 01
Baseline Audit
Current spend, tracking integrity, funnel drop-off points, and realistic headroom analysis.
- 02
Demand Map
Audience, intent, and keyword landscape mapped directly to the offers you can convert profitably.
- 03
Build and Launch
Campaign architecture, creative sets, and dedicated high-speed landing pages shipped together.
- 04
Test and Read
Weekly experiments with pre-agreed success criteria and clear stopping rules.
- 05
Scale What Works
Budget shifts towards proven segments while new tests continuously feed the idea pipeline.
Tools & technologies
Related services
Work that usually sits alongside this.
FAQ